| Producer | Licor Beirao |
| Country | Portugal |
| Style | Liqueur |
| Sku | 5602042100707 |
| Size | 700ml |
This delicious one and known liqueur well Portuguese is produced in the Mountain range of the Lousatilde;. It is prepared with natural products from a double destillation of 12 plants, medicinal and others of strong aroma, such as: eucalipt, cinnamon, rosemary.
Licor Beirao is a quintessential Portuguese liqueur. Its recipe is a trade secret; the producer, J. Carranca Redondo, Lda., only states it is made from a double distillation of seeds and herbs including mint, cinnamon, cardamom and lavender. The ingredients are sourced from all over the world, including former Portuguese colonies of Brazil, Sri Lanka, and India.as wellas Malaysia, Thailand and other countries.
It has 22% ABV.
The liqueur was first produced in the 19th century as a medicinal product for stomach aches by a pharmacy in Lousatilde. By the late 19th century alcoholic beverages were no longer qualified as medicinal, but the liqueur was kept in production in a small factory owned by the son-in-law of the original producer. In 1929 the liqueur entered a contest on the 2nd Beira Congress where it earned a gold medal and its name of Beira. In 1940 the factory was bought by Jose Carranca Redondo (1921-2005). In the 1960s Redondo drove Beira to a nationwide success. He understood the importance of advertising - he used to say that after laying an egg, the hen clucks - so he launched the first Portuguese advertising campaign using billboards.
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